Bedford Modern School's Marketing and Admissions team comprises:
Michelle Upton - Director of Marketing and Admissions;
Judy Foster - Assistant Registrar;
Frances Billington - Senior Marketing Officer;
Brian Messina - Marketing and Communications Officer;
Sonia Kendrick - Media and Communications Assistant.

Find out more about the roles of Michelle, Judy, Frances, Brian and Sonia in the profiles below.


Michelle Upton - Director of Marketing & Admissions
Michelle Upton joined Bedford Modern School two years ago, in 2009, taking up her post at the same time as the new Headmaster, Michael Hall, signalling a new era for BMS and the Marketing & Admissions Department of the School which up until then had been two separate departments.

Michelle's role has been to direct the merging of the Departments and the ongoing marketing strategy of the School to ultimately increase the number of enquiries and admissions.  Her mantra has always been, relationships, relationships, relationships as she is keen to foster and enhance relations between Bedford Modern School and prospective families, feeder schools, the wider community and of course current students and their parents.

Michelle can be contacted on 01234 332524 or by email at mupton@bedmod.co.uk

Judy Foster - Assistant Registrar
Judy Foster joined Bedford Modern School 15 years ago and is the first point of contact for all families considering the School.  Judy's role involves dealing with enquiries, advising prospective parents about the School's admissions process and building up a relationship with the whole family.

Judy's position involves a lot of administrative co-ordination including processing enquiries, acknowledgement letters, offer letters and also attendance at School Open Events.

Judy can be contacted on 01234 332690 or by email at admissions@bedmod.co.uk


Frances Billington - Senior Marketing Officer
Frances Billington joined Bedford Modern School in 2004 and in her role as Senior Marketing Officer is responsible for promotion of the Holiday Activity Courses and the School website.

Frances also organises many of the internal School open events including the Action Days, the main annual Open Day and Feeder School matinees alongside working on ideas for new events to promote the different aspects of the School.

Frances can be contacted on 01234 332663 or by email at fbillington@bedmod.co.uk


Brian Messina - Marketing & Communications Officer
Brian Messina joined the School in June 2011 and is working hard to develop the new school brand and provide help and support to staff throughout the school.

Brian's role ranges from researching and maximising marketing opportunities to liaising with a network of feeder schools and monitoring the activities of other schools in the area.

Brian can be contacted on 01234 332663 or by email at bmessina@bedmod.co.uk



Sonia Kendrick - Media & Communications Assistant
Sonia Kendrick joined Bedford Modern School in 2005 and is passionate about her role at the School. Very much a 'people person', Sonia is also editor of the School magazine, 'The Modernian'. 

Sonia's role involves liaising with a wide range of people, writing press releases, copy writing, news reporting, staff and pupil interviews, school photography, Holiday Activity Course photography, managing the School's social media sites such as Facebook and Twitter, developing new initiatives and promoting the School both locally and nationally.

Sonia can be contacted on 01234 332659 or by email at skendrick@bedmod.co.uk

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