Bedford Modern School launched its dynamic advertising campaign, "Be Part Of Our Team", via a series of high profile outdoor billboards earlier this year.  Strategically located at key positions around Bedford, the campaign takes conventional  school advertising one step further, utilising a modern form of media with beautifully shot, dramatic imagery.

Michelle Upton, Director of Marketing and Admissions at BMS said: "It's school marketing, but not as we know it!  Michael Hall has been Headmaster of BMS for over a year now and we decided to launch a billboard campaign that stamps his mark on the School.  Bedford Modern School is unique and unpretentious, embracing and encouraging individuality.  The campaign gets this across with fantastic photography whilst demonstrating that BMS is truly part of the Modern world.

"Our "Be Part Of Our Team" campaign reinforces the Headmaster's vision that Bedford Modern School is the co-educational school day school of choice for Bedfordshire, Buckinghamshire, Cambridgeshire and Northamptonshire with excellent academic results standing alongside high achievement and participation in the performing arts, sport and the development of life skills.

"By becoming part of our team, pupils can be who they want  to be at Bedford Modern School.  They are happy here because there is a common sense of being involved, supported, individual and successful at BMS."

Bedford Modern School is a forward looking school with a very special atmosphere and ethos and the advertising campaign was produced by a niche design agency who also devised a similar style promotion for Premiership Football Club, Chelsea, a few seasons ago.